Adriatic is the Gateway to Sustainable Incentive Travel

In recent years, the Adriatic region has been in the world spotlight when it comes to green and eco-friendly initiatives. Slovenia, in particular, has been a big player on the world stage, having won numerous awards for its dedicated approach to protecting and preserving the natural environment. This approach has also spilled over into the tourism & travel market, with many companies making sustainable travel an integral part of their products and services. At Liberty Adriatic DMC, this is nothing new. We have always felt a natural tendency to protect the countries in which we operate. For this reason, when it comes to sustainable incentive travel, there is no one better placed to ensure that your trips have little to zero negative impact on this beautiful land in which we live.

For over 10 years, Liberty Adriatic DMC has been a provider of sustainable event and incentive planning services throughout Slovenia and the Adriatic region. In fact, we have worked so hard at this in our own region that the rest of the Liberty International group has recognized our dedication and the vast amount of knowledge and experience gained throughout this process. Consequently, our CEO, Bostjan Horjak, has recently been appointed as Chief Sustainable Officer of Liberty International Tourism Group! This is a fantastic opportunity for us to make a positive impact on the environment and the communities we serve.

Under Bostjan’s guidance, we’re proud to launch in all Liberty destinations the Liberty Sustainability product, which focuses on creating a more sustainable and beautiful world. We believe that sustainable travel is critical for the future of our industry, and we are committed to being part of the solution.

The recognition that action is necessary and feasible is growing exponentially. More and more businesses are incorporating sustainability reporting to disclose and communicate environmental, social, and governance (ESG) objectives, along with the company’s progress toward achieving them.

Incentive travel and events are vital to a company’s success, and the incorporation of sustainable practices is now a key factor in achieving ESG goals. However, when designing sustainable travel programs, it is essential to avoid greenwashing tactics. A truly sustainable incentive travel program should address all three ESG objectives: environmental, social, and governance. To create these programs, it is necessary to possess sustainability skills and experience.

If you are looking for sustainable incentive travel options in Slovenia, Croatia, Montenegro, and Serbia, look no further than Liberty Adriatic DMC. Our team has a wealth of knowledge and connections throughout the Adriatic, making us your go-to choice for sustainable incentive travel in the area.

Our destination management company has been passionate about sustainable events and incentives and the positive impact it can have on local communities. For years, we’ve been collecting a network of trusted partners, always ensuring our commitment to sustainable travel and tourism is at the heart of it all. We actively seek people with the same passion and commitment to sustainability as we have, so we can deliver unique, unforgettable experiences that make a positive difference.

In Slovenia and Croatia, many of the existing and new hotels are putting sustainability first when it comes to building or renovating. Numerous places have already received internationally-recognized green labels such as the Green key, EU Ecolabel, Travelife, or Bio hotels certificates.

So, when it comes to sustainable incentive travel and tourism, no matter where you want to go, whether it is a remote part of the Adriatic region or a bustling urban center, we can help you plan a sustainable incentive program or event that has minimal impact on the environment and maximum impact on society. At Liberty Adriatic DMC, sustainability isn’t just a buzzword – it’s a way of life. We believe that sustainable incentive travel programs can not only benefit our clients’ businesses but also have a positive impact on the environment and local communities.

Let us help you design and implement a sustainable event or travel program that aligns with your ESG goals.


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Liberty Adriatic Wows IMEX America 2023 with Sustainable Incentives

Liberty Adriatic was delighted to participate at IMEX America in Las Vegas, which took place from October 17th to 19th. This event provided a significant platform for leaders in the events and travel industry to connect and share innovative ideas. Our CEO, Bostjan Horjak impressed the audience with his presentation on sustainable incentive activities in the Adriatic region.

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