Car Launch

Car Launch – Finding your perfect backdrop in Slovenia

Planning a new car launch? We all know that finding the perfect location with the perfect backdrop is key to making your new car standout and wow potential customers. But while there are hundreds of stunning locations with picture perfect backdrops around the world, many of them have been used for a car launch a million times over by your competitors. And many of them are not only costly to organise and film events, adverts and organise test drives, but also logistically challenging. Taking your car and crew into the remote mountainous locations of the Swiss or French Alps, or up into the Andes of South America can be a logistical nightmare.

That is the beauty of Slovenia, we have all that stunning backdrop in a small country with relatively easy access. You can be based in the capital city of Ljubljana, and be just a short drive away from remote locations in the Julian Alps and Kamnik Alps. Or you can be based close to many other stunning locations.

Choose your scenery

Slovenia’s diversity is unparalleled. Guests can test drive your new car through beautiful alpine valleys, past glacial lakes backed by soaring alpine mountain peaks, along thundering rivers and over gorgeous plateaus, which makes this country great for your next car launch. In spring the beauty is intensified by snow-covered mountaintops, and as the snow melts the landscape is alive with gushing waterfalls feeding the many lakes, rivers and streams.

Film your new car driving across a stunning limestone plateau, winding its way through golden hills dotted with vineyards, lush meadows, quaint villages built entirely of limestone, and past rustic churches and stone castles.

Head to the beauty of the Adriatic Coast and cruise your new car over picturesque cliff-top drives, along lovely coastal roads and weave your way past sprawling marinas and through the narrow streets of the beautiful coastal harbour towns with their Venetian architecture as your backdrop.

Slovenia is also a country well-known for its forests, which again makes it a great country for your next can launch. Almost 60% of the land surface is forested, paving way for some amazing drives through thick woodlands along asphalt or even, to show the durability of your vehicle, the many unsealed roads twisting their way through the deep woods. In autumn or spring the forests sparkle in a myriad of colours.

Lake Bled

Great place for car launch. Lake Bled is a fairy tale location just a 30-minute drive from Ljubljana, and is just one great example of what this country has to offer. This striking glacial lake with its island church and cliff-top medieval castle is blessed with the beautiful Karavanke mountain range as its backdrop. It’s one of Slovenia’s most well-known locations. Bled is no stranger to hosting business and MICE events.

Lake Bohinj and the Triglav National Park

For a more remote looking location, Lake Bohinj and the Triglav National Park are just another 30 minutes from Bled. This region is situated in a beautiful dead-end valley framed by the majestic Julian Alps and Slovenia’s tallest peak, Triglav. Roads here lead you across beautiful mountain pastures, through charming villages with mountain views all around.

Over the highest pass and into the Soča Valley

As mountain passes go, the Vršič pass is relatively short but still quite spectacular. Its many hairpin bends will thrill your guests as they weave their way up to the highest point, only to emerge to the sight of panoramic views. And the other side will take them down into the magnificent Soča Valley.

Slovenian Karst to the coast

Stretching over an area of 429 sq kms, this limestone plateau is a sight to behold, and a great landscape to drive through as it gradually descends to the Adriatic coast. Dotted with lovely villages that seem like they have fallen right off an artist’s canvas, your guests will love this more relaxing drive after the drama of the mountain passes.

Local knowledge and expertise

Whilst navigating the country may be easy, when it comes to organising a huge event such as a car launch, it helps to not only have expert local knowledge of the country, but also expert knowledge when it comes to organising strategic promotional events such as this. The team at Liberty Adriatic have years of experience in the Adriatic region working alongside the automotive industry dealing with a new car launch or even promoting an existing car brand. We have planned and executed some of the greatest car launches in Slovenia.

When it comes to colouring the landscape to suit your brand and building the infrastructure needed for your event, we know the best people to work with. We promise to deliver the very best local knowledge, the highest level of service, remarkable creativity and flexibility.


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