December reflections: recharged and ready to shine in 2025

From reflection to action – starting 2025 with renewed energy

As the new year unfolds, we pause to reflect on the slower yet deeply meaningful month of December. At Liberty Adriatic DMC, it’s a time when incentive travel in the Adriatic region naturally slows down—offering us space to recharge, reconnect, and appreciate the beauty around us.

Whether soaking up the winter sun by the Croatian coast or gathering with our regional teams in Ljubljana, December reminded us that rest and reconnection are essential to everything we do.

How we recharged across the Adriatic

Our team took full advantage of this reflective season:

Croatia’s coastline offered calm, crowd-free seaside escapes.
Slovenia’s snow-covered peaks glistened under winter sunshine, perfect for alpine adventures.
Albania’s off-season Riviera provided peaceful coastal retreats.
Serbia’s cozy cities and rich culture created the perfect setting for winter inspiration.
Montenegro, whether coastal or mountainous, radiated serenity and quiet natural beauty.

Each destination reminded us why the Adriatic is a year-round playground for incentive travel—with something magical in every season.

Gathering in Ljubljana: our annual team moment

December also brought us together in person—something we value deeply. Our full Liberty Adriatic team reunited in Ljubljana, with colleagues arriving from Split, Zagreb, Dubrovnik, Serbia, Montenegro, and Albania.

We welcomed everyone at our Ljubljana office, sharing laughs, memories, and energy that only face-to-face connection can bring. While digital tools keep us close throughout the year, these in-person moments strengthen the spirit that drives our team forward.

Orthodox Celebrations and a festive start to January

For many in our region, the holidays continue into mid-January with Orthodox Christmas and New Year’s—extending the festive spirit while much of the world has already returned to routine. It’s another reminder of the diversity and richness that define our region and our team.

Ready to conquer 2025

As we look ahead, we’re energized and excited about the year to come. We’re ready to keep creating unforgettable experiences, building strong partnerships, and expanding the impact of incentive travel across the Adriatic.

Here’s to a new year full of bold plans, shared successes, and many joyful connections.

We would be delighted to receive your enquiries for Slovenia, Croatia, Serbia, Montenegro, Bosnia and Herzegovina, Macedonia and Albania. We will prepare a suitable offer according to your wishes.

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Our personal picks: Adriatic escapes that inspire us

When designing unforgettable incentive experiences, it’s the most authentic and impactful places that touch the soul, even in our personal time. That’s why we’re sharing our personal favourites, the Adriatic places that inspire us, recharge us, and remind us why we do what we do. These are immersive, experience-rich destinations that blend local charm with incentive potential.

Restoring marine life: Liberty Adriatic’s support for YouSea in Piran

At Liberty Adriatic DMC, we believe meaningful incentive travel goes beyond experiences—it can also create long-term impact. That’s why we’re proud to support YouSea, a marine conservation movement focused on revitalizing the Adriatic Sea through sustainable innovation and education. We donated €7,000 to fund the expansion of the Sea Oasis in Piran, a breakthrough marine sanctuary project by YouSea.

Summer incentive travel in the Adriatic: where culture, nature, and elegance meet

If you’re looking for a destination that’s inspiring, versatile, and still refreshingly under the radar, look no further than the Adriatic region. National Geographic recently spotlighted the Adriatic as one of Europe’s top summer picks, and at Liberty Adriatic, we’ve long known why. From UNESCO cities to remote lakes, fortified coastlines to inland vineyards, we craft summer Adriatic incentive travel experiences that balance elegance, authenticity, and meaningful cultural encounters.

Discover the Isolano: A new coastal gem for incentive travel in Croatia

If you’re searching for an incentive travel destination that’s off the beaten path but rich in reward, let us introduce a fresh discovery: The Isolano 5* on Cres Island, Croatia. This boutique, adults-only hotel is the first island property in Croatia to join the prestigious Marriott portfolio, and it offers something truly special: understated elegance, authentic island charm, and curated experiences perfect for Cres island incentive travel programs.

Behind the magic: purpose-driven incentive experiences with Liberty Adriatic DMC

While the Liberty family mamma has already captured the highlights of our unforgettable Annual Meeting, we’d like to take you a step further — into the heart of it. This wasn’t just another event. It was a reflection of who we are, what we stand for, and why we believe that every purpose-driven incentive travel program should leave more than a memory. It should leave a mark.