From reflection to action – starting 2025 with renewed energy
As the new year unfolds, we pause to reflect on the slower yet deeply meaningful month of December. At Liberty Adriatic DMC, it’s a time when incentive travel in the Adriatic region naturally slows down—offering us space to recharge, reconnect, and appreciate the beauty around us.
Whether soaking up the winter sun by the Croatian coast or gathering with our regional teams in Ljubljana, December reminded us that rest and reconnection are essential to everything we do.
How we recharged across the Adriatic
Our team took full advantage of this reflective season:
- Croatia’s coastline offered calm, crowd-free seaside escapes.
- Slovenia’s snow-covered peaks glistened under winter sunshine, perfect for alpine adventures.
- Albania’s off-season Riviera provided peaceful coastal retreats.
- Serbia’s cozy cities and rich culture created the perfect setting for winter inspiration.
- Montenegro, whether coastal or mountainous, radiated serenity and quiet natural beauty.
Each destination reminded us why the Adriatic is a year-round playground for incentive travel—with something magical in every season.

Gathering in Ljubljana: our annual team moment
December also brought us together in person—something we value deeply. Our full Liberty Adriatic team reunited in Ljubljana, with colleagues arriving from Split, Zagreb, Dubrovnik, Serbia, Montenegro, and Albania.
We welcomed everyone at our Ljubljana office, sharing laughs, memories, and energy that only face-to-face connection can bring. While digital tools keep us close throughout the year, these in-person moments strengthen the spirit that drives our team forward.
Orthodox Celebrations and a festive start to January
For many in our region, the holidays continue into mid-January with Orthodox Christmas and New Year’s—extending the festive spirit while much of the world has already returned to routine. It’s another reminder of the diversity and richness that define our region and our team.
Ready to conquer 2025
As we look ahead, we’re energized and excited about the year to come. We’re ready to keep creating unforgettable experiences, building strong partnerships, and expanding the impact of incentive travel across the Adriatic.
Here’s to a new year full of bold plans, shared successes, and many joyful connections.