The Adriatic is more than just a destination
It’s hard to capture the Adriatic in a single word. Is it the castles rising above emerald lakes? The islands scattered like pearls across the sea? Or the medieval towns glowing in the evening light?
It’s all of these — and something more.
It’s the feeling you get when you’re here. A sense of wonder, warmth, and possibility that stays with you long after the journey ends.
Capturing the Adriatic spirit
To express what makes Adriatic incentive travel so powerful, we turned to voices that know it best: our colleagues from Liberty International Tourism Group. These are sales representatives based all over the world, who work daily with incentive clients and know the region not only from presentations and proposals, but from personal experience.
They’ve each discovered their own reason why this part of the world stands out.
What Liberty’s Reps love most about the Adriatic
We reached out to our Liberty International Tourism Group colleagues with two questions that reveal what inspires them most. We invite you to watch both short videos and listen to their words, see the places they describe, and imagine your participants standing there, raising their first glass, feeling part of something unique, and carrying that memory home long after the journey ends. When they talk about the Adriatic, their eyes light up.
Each of them has a favorite corner of this region, a personal reason why it matters, a story of what makes Liberty Adriatic special. Some speak of breathtaking landscapes, others of hidden gems and unforgettable first impressions. Some mention the passion and creativity that go into every incentive we design. And that’s what makes their words so powerful: it’s not scripted, it’s heartfelt. It’s a glimpse into the Adriatic through voices that know it best — Adrian Deegan (UK), Fernando Filet (Brazil), Francesco Adamo (Italy), Maciej Predki (Poland), Marc Haeni (USA) and Samantha Foley (Benelux).
1. Which Adriatic country do you like most?
2. What do you like most about Liberty Adriatic?
Capturing the Adriatic spirit
Every incentive begins with a moment that sets the tone for everything to follow. Here in the Adriatic, that moment becomes unforgettable — because the setting, the people, and the story all come together. Let’s create your next incentive story in the Adriatic and make sure it’s one your guests will talk about for years to come.
