Liberty Adriatic DMC is proud to share that our CEO, Boštjan Horjak, who also serves as Chief Sustainability Officer of Liberty International Tourism Group, has been recognized by CIO Views as one of The Most Visionary Sustainability Leaders Driving Global Impact, 2025.
It’s hard to capture the Adriatic in a single word. Is it the castles rising above emerald lakes? The islands scattered like pearls across the sea? Or the medieval towns glowing in the evening light? It’s all of these — and something more.
Every unforgettable journey starts with a moment that sets the tone. In the Adriatic, that moment begins with a raised glass. More than a gesture, the welcome drink becomes the heartbeat of the entire program — when colleagues become companions, and anticipation transforms into connection.
When designing unforgettable incentive experiences, it’s the most authentic and impactful places that touch the soul, even in our personal time. That’s why we’re sharing our personal favourites, the Adriatic places that inspire us, recharge us, and remind us why we do what we do. These are immersive, experience-rich destinations that blend local charm with incentive potential.
At Liberty Adriatic DMC, we believe meaningful incentive travel goes beyond experiences—it can also create long-term impact. That’s why we’re proud to support YouSea, a marine conservation movement focused on revitalizing the Adriatic Sea through sustainable innovation and education. We donated €7,000 to fund the expansion of the Sea Oasis in Piran, a breakthrough marine sanctuary project by YouSea.
If you’re looking for a destination that’s inspiring, versatile, and still refreshingly under the radar, look no further than the Adriatic region. National Geographic recently spotlighted the Adriatic as one of Europe’s top summer picks, and at Liberty Adriatic, we’ve long known why. From UNESCO cities to remote lakes, fortified coastlines to inland vineyards, we craft summer Adriatic incentive travel experiences that balance elegance, authenticity, and meaningful cultural encounters.
If you’re searching for an incentive travel destination that’s off the beaten path but rich in reward, let us introduce a fresh discovery: The Isolano 5* on Cres Island, Croatia. This boutique, adults-only hotel is the first island property in Croatia to join the prestigious Marriott portfolio, and it offers something truly special: understated elegance, authentic island charm, and curated experiences perfect for Cres island incentive travel programs.
While the Liberty family mamma has already captured the highlights of our unforgettable Annual Meeting, we’d like to take you a step further — into the heart of it. This wasn’t just another event. It was a reflection of who we are, what we stand for, and why we believe that every purpose-driven incentive travel program should leave more than a memory. It should leave a mark.
As the Adriatic shakes off winter, nature bursts into life—offering the ideal conditions for revitalizing outdoor incentive travel in the Adriatic. Crisp air, green landscapes, and longer days create the perfect backdrop for adventure, connection, and team motivation. From cycling historic coastlines to rafting through remote canyons, Liberty Adriatic DMC curates immersive spring experiences designed to reward, energize, and inspire.
Some journeys take you places—this one takes you centuries back. The Adriatic region has long been a crossroads of empires, where Roman emperors, Venetian merchants, and Ottoman legacies shaped the world we know today. With Liberty Adriatic DMC, your team doesn’t just visit these historical landmarks—they step into the story.
