Liberty Adriatic DMC is proud to share that our CEO, Boštjan Horjak, who also serves as Chief Sustainability Officer of Liberty International Tourism Group, has been recognized by CIO Views as one of The Most Visionary Sustainability Leaders Driving Global Impact, 2025.
It’s hard to capture the Adriatic in a single word. Is it the castles rising above emerald lakes? The islands scattered like pearls across the sea? Or the medieval towns glowing in the evening light? It’s all of these — and something more.
Every unforgettable journey starts with a moment that sets the tone. In the Adriatic, that moment begins with a raised glass. More than a gesture, the welcome drink becomes the heartbeat of the entire program — when colleagues become companions, and anticipation transforms into connection.
While the Liberty family mamma has already captured the highlights of our unforgettable Annual Meeting, we’d like to take you a step further — into the heart of it. This wasn’t just another event. It was a reflection of who we are, what we stand for, and why we believe that every purpose-driven incentive travel program should leave more than a memory. It should leave a mark.
As the Adriatic shakes off winter, nature bursts into life—offering the ideal conditions for revitalizing outdoor incentive travel in the Adriatic. Crisp air, green landscapes, and longer days create the perfect backdrop for adventure, connection, and team motivation. From cycling historic coastlines to rafting through remote canyons, Liberty Adriatic DMC curates immersive spring experiences designed to reward, energize, and inspire.
Some journeys take you places—this one takes you centuries back. The Adriatic region has long been a crossroads of empires, where Roman emperors, Venetian merchants, and Ottoman legacies shaped the world we know today. With Liberty Adriatic DMC, your team doesn’t just visit these historical landmarks—they step into the story.
As the new year unfolds, we pause to reflect on the slower yet deeply meaningful month of December. At Liberty Adriatic DMC, it’s a time when incentive travel in the Adriatic region naturally slows down—offering us space to recharge, reconnect, and appreciate the beauty around us. Whether soaking up the winter sun by the Croatian coast or gathering with our regional teams in Ljubljana, December reminded us that rest and reconnection are essential to everything we do.
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