Liberty Adriatic in partnership with SITE Incentive Summit Europe 2023

We are thrilled to share exciting news as we reflect on our pivotal role in the prestigious SITE Incentive Summit Europe 2023 held in the picturesque city of Ljubljana, Slovenia. This exclusive event brought together over 60 incentive travel professionals for a uniquely innovative program that blended networking, education, and immersive experiences. Beyond the charm of Slovenia’s capital, participants were captivated by the enchanting Alpine Lake Bled and immersed in a day of exploration at the Brdo Estate. They enjoyed a rich programme of networking, education and destination immersion, as well as a variety of activities that showcased Slovenia’s unique culture, nature and cuisine.

Take a moment to watch the captivating short video showcasing the highlights and outcomes of the SITE Incentive Summit Europe 2023:

Embracing innovation and sustainability

We embraced the challenge set forth by SITE, the event’s organizing body, to curate destination experiences that mirror the current industry trends encompassing sustainability, inclusivity, and diversity. Boštjan Horjak, our esteemed CEO and a member of the host committee, shared: “Witnessing the profound focus on sustainability during our day at the Brdo Estate and the impactful response to our ‘city tours’ was truly gratifying.” A thought-provoking panel discussion on sustainability left a lasting impact on all attendees, resonating with their shared commitment to vital global issues.

In this video, we take you behind the scenes of the event. Discover why SITE chose Slovenia, the gem of the Adriatic region, as the perfect location for their marketing event:

Boštjan Horjak: A pivotal Partner

We are proud that Boštjan Horjak played a pivotal role as a vital partner and co-sponsor of this exceptional event. His wealth of expertise and unwavering commitment to incentive strategies and execution significantly enriched the experience and contributed to the resounding success of the summit.

If you are seeking guidance and expertise in planning a sustainable event that will set you apart in your industry, we are excited to invite you to schedule an online meeting with our sustainable event professional, Boštjan Horjak.

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Join us in shaping the future

We are immensely proud of our role in making the SITE Incentive Summit Europe 2023 an unforgettable success. Our dedication to innovation, sustainability, and meaningful experiences continues to drive us as Liberty Adriatic, and we look forward to more opportunities to shape the future of incentive travel.

We would be delighted to receive your enquiries for Slovenia, Croatia, Serbia, Montenegro, Bosnia and Herzegovina, Macedonia and Albania. We will prepare a suitable offer according to your wishes.

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Behind the magic: purpose-driven incentive experiences with Liberty Adriatic DMC

While the Liberty family mamma has already captured the highlights of our unforgettable Annual Meeting, we’d like to take you a step further — into the heart of it. This wasn’t just another event. It was a reflection of who we are, what we stand for, and why we believe that every purpose-driven incentive travel program should leave more than a memory. It should leave a mark.

Outdoor incentive travel in the Adriatic: spring adventures for energized teams

As the Adriatic shakes off winter, nature bursts into life—offering the ideal conditions for revitalizing outdoor incentive travel in the Adriatic. Crisp air, green landscapes, and longer days create the perfect backdrop for adventure, connection, and team motivation. From cycling historic coastlines to rafting through remote canyons, Liberty Adriatic DMC curates immersive spring experiences designed to reward, energize, and inspire.

Step back in time: a historical incentive journey across the Adriatic

Some journeys take you places—this one takes you centuries back. The Adriatic region has long been a crossroads of empires, where Roman emperors, Venetian merchants, and Ottoman legacies shaped the world we know today. With Liberty Adriatic DMC, your team doesn’t just visit these historical landmarks—they step into the story.

December reflections: recharged and ready to shine in 2025

As the new year unfolds, we pause to reflect on the slower yet deeply meaningful month of December. At Liberty Adriatic DMC, it’s a time when incentive travel in the Adriatic region naturally slows down—offering us space to recharge, reconnect, and appreciate the beauty around us. Whether soaking up the winter sun by the Croatian coast or gathering with our regional teams in Ljubljana, December reminded us that rest and reconnection are essential to everything we do.

Ljubljana incentive travel: where business meets adventure

Are you ready for a spring experience where business goals and unforgettable moments meet in perfect balance? Join Liberty Adriatic DMC and InterContinental Hotel Ljubljana for a Ljubljana incentive travel program designed to inspire, reward, and elevate your business journey.