Liberty Adriatic was delighted to participate at IMEX America in Las Vegas, which took place from October 17th to 19th. This event provided a significant platform for leaders in the events and travel industry to connect and share innovative ideas.
Our CEO, Bostjan Horjak impressed the audience with his presentation on sustainable incentive activities in the Adriatic region.
Bostjan gave a powerful presentation in just seven minutes. He showed how Liberty Adriatic offers incentive activities that are both innovative and sustainable. These activities enhance the traveler’s experience and support responsible tourism in the Adriatic region. He demonstrated our dedication to creating a positive impact on the environment and the local communities.
Bostjan highlighted four enticing sustainable activities that stood out:
“Invisible Lublana” – A Journey with former homeless guides
Bostjan introduced “Invisible Ljubljana,” a unique experience that takes participants on a tour of the picturesque city of Ljubljana. What makes this tour exceptional is that it’s guided by individuals who were once homeless, offering attendees a perspective on the city that goes beyond the usual tourist experience.
Jumping for a good cause: “BohinjSKI FLYer“
“Bohinjski Flyer” is an adventure that combines the thrill of soaring through the skies with a charitable twist. Participants not only get to enjoy breathtaking views of Bohinj but also contribute to local environmental initiatives with each jump. They leave a long-lasting socially beneficial imprint as they contribute to the revival of the old Hansen ski jump, which is a part of the Bohinj heritage. At the same time, a part of the earnings is given for activities connected to the preservation of the valuable Bohinj milieu and its local development.
Bee Responsible – Unique sustainability experience
The bee population worldwide is in decline, making it all the more important for us to encourage you to “BEE RESPONSIBLE.” By including a beekeeping experience in your visit, you not only enjoy a unique adventure but also support this vital cause.
Throughout Slovenia, beekeeping-themed adventures await at every turn, making it possible to incorporate a beekeeping experience into each visit to Slovenia. Slovenia is the perfect destination for both rediscovering old treasures and uncovering new ones, offering special experiences, impactful tourism, and delightful surprises.
The essence of responsible tourism and unique experiences
In the spirit of sustainability, Bostjan shared his own contribution by gifting partners and event attendees with adorable sustainable gifts in the form of Scented candles made from wax consisting of recycled waste oil as the solution to several environmental and social problems. These thoughtful tokens reflect Liberty Adriatic’s commitment to minimizing its environmental impact and promoting responsible practices in the events and travel industry.
Bostjan Horjak’s presentation at IMEX America 2023 demonstrated the essence of responsible tourism and the unique experiences that the Adriatic region has to offer. Liberty Adriatic continues to lead the way in sustainable event planning and travel experiences, making a positive impact in the world of events and tourism.
